Avery Dennison prides itself on solving customers’ real-world problems. As a leading provider of high-performance, pressure-sensitive adhesive tapes, our technologies are an integral part of the solutions we provide to major industries. These are widely used across applications in appliances, automotive, building and construction, electronics, general industrial, graphics and signage, packaging, and personal care.

Car manufacturers set high expectations in the pursuit of relentlessly elevating comfort, safety and efficiency in the automotive world. Industry forerunners know that labels and adhesives must convey the tiniest details, even after prolonged use amidst harsh environments. Furthermore, they must meet a variety of specifications and regulatory guidelines.

As a renowned pioneer in numerous automotive domains, Avery Dennison crafts contemporary adhesive substances tailored for vehicular use. These creations fulfill the stringent criteria set forth by streamlined production processes and ultimately amplify the sheer pleasure of driving.

Avery Dennison offers a wide range of automotive adhesive solutions that cater to various vehicle components. For Electric Vehicle Batteries (EVB) in specific, Avery Dennison Performance Tapes provides pressure-sensitive adhesives that ensure safety, efficiency and easy assembly in numerous EVB related use cases. Our solutions help to address common challenges in the EVB market.

With the demanding conditions that vehicles face during use, resilient exterior adhesives are necessary. Next to temporary presale protection, strong and lasting bonding is required as well. In terms of interiors, Avery Dennison stays on top of trends in the automotive industry, developing innovative bonding tapes for complex materials. These products facilitate the flawless assembly of a variety of components, including: polyurethane, EPDM, PVC, TPO, EVA, polyethylene foams, nonwovens and many other fibers.

Beside interior and exterior bonding solutions, many electronic applications like Advanced Driver Assistance Systems (ADAS) and airbags require uncompromised reliability. Adhesives and tape materials like rubber, silicone, and acrylic offer optimal bonding with different surfaces, including textiles, leather, foams and plastic.

The same goes for adhesives used in powertrains, demanding durability, weight minimization and ease of application. Through cutting-edge R&D, Avery Dennison produces market-leading powertrain adhesives, with custom engineering capabilities to address unique customer needs. Our high-performance products meet the specifications of numerous Original Equipment Manufacturers (OEM) ensuring safety and resistance to extreme environmental factors.

As an industry frontrunner, Avery Dennison solutions can be catered to the needs of OEMs that manufacture automotive components. Our sophisticated adhesives and pressure-sensitive tapes help eliminate Noise, Vibration and Harshness (NVH) in brake shims and connecting elements to ensure vehicle comfort and protection. Furthermore, we produce adhesive substances for tier suppliers and fleet owners that facilitate compliance with regulations and accelerate  processes across multiple automobile, truck, or vehicle applications.

The ever-changing automotive landscape thrives on innovation, as is shown in our adhesive solutions. Tapes offer a good alternative to mechanical fastening, boasting thinner profiles and reducing weight and glare. They also help eliminate vibration and noise and enhance visibility. To secure long-term performance of Positive Temperature Coefficient heaters (PTC), that require minimization of ice accumulation on delicate electronics, our adhesives help secure weather seals.

Tapes and adhesives used in the automotive industry include flock and felt tapes for Buzz, Squeak, and Rattle (BSR) engineering, acrylic- and silicone-based adhesives for brake shims and acrylic foam and low surface energy foam tape for badge emblems. Our selection tackles the reduction of flammability, enhances electrical insulating properties and stimulates the preservation of packaging components. Complying with numerous OEM specifications they are used on a variety of interior and exterior substrates ensuring long-lasting performance and resistance to harsh conditions and environmental challenges.

Fueled by the spirit of innovation and collaboration we try to identify or develop solutions that satisfy almost every requirement. Wrapped up in our Core Series™ Collection we showcase Avery Dennison Performance Tapes' complete range of adhesive techniques. These include multipurpose rubbers, silicones, low VOC acrylics and foams across diverse tape structures.