Noise, Vibration, and Harshness (NVH) Solutions
In today’s automotive industry, driver expectations for quieter, smoother, and more refined vehicles are higher than ever. At Avery Dennison, we provide innovative adhesive and vibration damping tape technologies designed to meet the challenges of noise, vibration, and harshness (NVH) in powertrain systems. Our solutions help manufacturers enhance vehicle performance, comfort, and overall driving experience, setting new standards for automotive NVH management.
Understanding NVH in the Automotive Industry
NVH (Noise, Vibration, and Harshness) refers to the study and reduction of unwanted sounds, movements, and vibration feedback within a vehicle. As automotive designs evolve to prioritize efficiency and lightweighting, controlling NVH becomes increasingly complex—and increasingly critical. Whether it’s reducing the acoustic footprint of internal combustion engines or mitigating vibration in electric vehicle platforms, effective NVH management directly impacts vehicle quality, customer satisfaction, and brand perception.
Tackling Noise in NVH Automotive Applications
Noise is any unwanted sound that reaches the driver and passengers. In powertrain systems, this can come from engine operations, road interactions, or mechanical connections. Reducing noise requires strategic material selection, thoughtful assembly techniques, and advanced adhesive solutions. Avery Dennison offers vibration damping tapes and engineered adhesives that effectively absorb and dissipate structure-borne sound energy, helping manufacturers achieve quieter, more refined vehicle cabins.
Addressing Vibration in the Automotive NVH Landscape
Vibration in vehicles is typically caused by rotating components, road surface irregularities, and powertrain dynamics. Left untreated, vibrations can lead to discomfort, component wear, and structural fatigue. Our vibration damping tape and adhesive technologies are specially designed to manage vibrational energy, reduce its transmission through the vehicle structure, and enhance the overall driving experience. Whether for engine mounts, chassis components, or body panels, our solutions play a vital role in NVH automotive performance.
Managing Harshness for a Smoother Ride
Harshness refers to the perception of abruptness or roughness in a vehicle’s ride quality. It’s not just about sound or movement—it’s about how vibrations and shocks are transmitted to passengers. In powertrain systems, managing harshness is essential to delivering the smooth, confident driving experience customers demand. Avery Dennison adhesives and damping tapes help soften harshness at the source, improving both subjective feel and measurable ride quality metrics.
Innovation in Vibration Damping Tape and Adhesive Technology
At the heart of effective NVH control is material science innovation. Our vibration damping tapes are engineered with viscoelastic properties that convert vibrational energy into low-level heat, significantly reducing the transmission of noise and vibration. Coupled with our high-performance adhesives, these tapes bond securely to diverse substrates, withstand extreme automotive environments, and support lightweighting initiatives without compromising strength or durability.
Whether you need a solution for bonding, thermal expansion control, or dynamic load damping , Avery Dennison's adhesive technologies are built to perform in the most demanding automotive NVH environments.
Application Summary
Features
- Low and high temperature damping from -10°C to over 110°C
- Pressure-sensitive adhesives engineered for high performance with a wide range of substrates
- Effective solution for bonding needs related to buzz, squeak and rattle issues
- Custom-engineering and tuning to cancel vibrations in a variety of rigid components
- Innovative properties that contribute to improved driving comfort and light-weighting
Benefits
- Bespoke solutions to address noise damping spanning a variety of frequencies
- Customizable noise damping adhesives to provide optimal performance depending on the materials, surfaces and other factors involved
- Sound damping tapes that simultaneously address application and acoustic challenges
- Collaborative opportunities with vehicle engineers to provide customized NVH solutions
Powertrain NVH Analysis for Enhanced Performance
Effective powertrain NVH analysis is essential to identifying the sources of noise, vibration, and harshness, and designing solutions that eliminate them. At Avery Dennison, we work closely with OEMs and Tier suppliers, offering material recommendations based on rigorous testing, simulation data, and real-world performance metrics. Our deep experience in automotive NVH analysis ensures that every adhesive and tape solution we deliver not only meets but exceeds industry performance standards.
By partnering with Avery Dennison, you gain access to advanced NVH materials, expert support, and a commitment to driving vehicle innovation forward.
Andrew Christie
Market Segment Manager Automotive
Andrew Christie is the Business Development Manager responsible for the Automotive Market at Avery Dennison Performance Tapes. He has introduced many innovative solutions to the automotive interior market including lightweight acoustical materials and sustainable seat fabrics. His commitment to the industry continues with delivering pressure-sensitive adhesives that address the challenges facing the automotive industry today.
andrew.christie@eu.averydennison.com
www.linkedin.com/in/andrew-christie