Foam and fiber bonding emulsion products - butterfly test
Video showcasing the way to test the bond of pressure-sensitive adhesive materials
Modern motorists demand premium driving experiences from all new vehicles, and soft trim components are a key part of creating that feeling of quality and comfort. When it comes to these important interior components, manufacturers simply can’t afford to cut corners. At Avery Dennison, we’re here to support the application and installation of a variety of soft trim components, be they door medallions, arm rests, parcel shelves or other features. Using a full line of pressure-sensitive tapes, we’re able to laminate a variety of textiles, leathers and surface covering materials onto foams, soft and hard substrates. From cutting-edge dispersion acrylics and modified acrylics to hot melt rubbers for tough to bond surfaces, our wide range of adhesive technologies guarantee optimal bonding in a variety of soft trim applications.
Andrew Christie
Market Segment Manager Automotive
Andrew Christie is the Market Segment Manager responsible for the Automotive Market at Avery Dennison Performance Tapes. He has introduced many innovative solutions to the market including light weight acoustical materials and sustainable seat fabrics. His commitment to the industry continues with delivering pressure sensitive adhesives that address the challenges facing the automotive industry today.
andrew.christie@eu.averydennison.com
www.linkedin.com/in/andrew-christie
Application summary
Supporting premium products with pressure-sensitive tapes.
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