Avery Dennison offers high-performance bonding tape products suitable for a wide range of interior foam and fiber applications in automotive interior design. Our tapes meet many OEM specifications, including the latest regulatory challenges and requirements.
Foam and fiber bonding adhesives are used in many applications, from thermal insulation to internal and external mounting – either permanent or temporary. Advantages include noise reduction, greater freedom of design, and, perhaps most importantly, cost-effectiveness.
Economic pressure within the overall industry necessitates working within tight budgets, particularly for the least demanding applications, which leads to an increased demand for lower-cost solutions. Consequently, many products have entered the automotive industry segment, driving price pressure throughout the value chain and resulting in margin erosion.
Avery Dennison Performance Tapes offers the solution to this new equation of cost / performance by first and foremost offering products with targeted solutions that also fulfill profitability expectations. Secondly, these solutions bring additional added value with a complete portfolio of products and expertise.
Today’s extensive range of Avery Dennison pressure-sensitive tapes for foam and fiber applications offers solutions for the automotive industry of tomorrow.
The unique characteristics of tapes lie in the user-friendly peel-and-stick approach; peel off the liner and apply the tape to have a part ready to be bonded. Adhesion with PSAs is not achieved by drying or curing, but the strength of the bond relies on the pressure applied during the bonding. The effortless application of pressure alone makes the need for tools abundant. Each substrate, environmental condition and application method has its own bonding challenges. We have the solution for all of them.
Recent decades have seen a proliferation of the types of materials used in vehicles. Modern interiors are a jigsaw of polyurethane, EPDM, nitrile vinyl, EVA and polyethylene foams, nonwovens and other fibers, in addition to steel, aluminum, glass and other materials. Different foams and fiber-nonwovens require different solutions, depending on the material they are made of, their physical characteristics, as well as the shape of the component they are being attached to.
A proliferation of material types requires more advanced adhesives. It follows that manufacturers are increasingly challenged to source adhesive tapes that provide suitable performance for this wide range of materials and substrates. The Avery Dennison solution is a portfolio of tapes and adhesives for these varied surfaces, offered in a range spanning high- performance to cost-effective. It’s easy to find the bonding tapes you need.
These products are backed by Avery Dennison service and tech support. Our online OEM certification finder provides guidance when deciding which tape to choose for a specific substrate. Our application and technical service team can provide even more detailed recommendations based on customer experience and our internal laboratory results. We understand the nuances in designing and manufacturing automotive interiors and can recommend solutions and provide technical assistance on-site and remotely when required.
We offer specific, custom-tailored solutions to meet a wide variety of needs and requirements, now and in the future. We take great pride in that customization and in the ability to find and offer the right solution. Choosing Avery Dennison means OEMs, engineers, converters and suppliers can be confident knowing their adhesive systems are engineered, manufactured, and supported by a global materials science leader. We deliver unmatched customer service and technical support to ensure the right product is chosen for the application, and service programs to help ensure the product is onsite when needed.
Market Segment Manager Automotive
Andrew Christie is the Business Development Manager responsible for the Automotive Market at Avery Dennison Performance Tapes. He has introduced many innovative solutions to the automotive interior market including lightweight acoustical materials and sustainable seat fabrics. His commitment to the industry continues with delivering pressure-sensitive adhesives that address the challenges facing the automotive industry today.
andrew.christie@eu.averydennison.com
www.linkedin.com/in/andrew-christie