With the transition towards the electrification of vehicles, there is a growing interest in the automotive interior design and formulation of flooring and carpet systems. These are being adapted to safely accommodate electric vehicle batteries under the floor pan, with an increasing interest in flame retardancy to counter concerns about flame propagation.
Flooring systems also include acoustical treatment that is applied under the carpet – the largest such component here is the dashmat, which is made from a combination of soft materials including foams, felts and/or nonwoven materials, with a layer of limp solid material such as rubber EPDM. The increasing popularity of SUVs is also placing more focus on the quality of floor and luggage compartment trim materials. At the same time, the drive to reduce weight means these trim materials need to be combined with composite and hollow panels. At Avery Dennison, we’ve been making the case for the advantages of our innovations over traditional liquid adhesives for decades now. Our performance tapes have become the option of choice in more than a few industries, as they have proven to be the better alternative for a growing number of applications. That includes keeping flooring and carpet systems safe and secure.
Adhesion with pressure-sensitive adhesives is not achieved by drying or curing, but the strength of the bond relies on the pressure applied during the bonding.
This mechanical factor adds up to the chemical factor of the adhesive, creating unique specifications. The absence of a cure time is an important one. Conventional installation methods and the more traditional solutions such as liquid adhesives have well-known drawbacks. Glue-down systems not only raise air-quality concerns for users but also require hours of curing and additional energy. While our innovative solutions are based on an adhesive as well, it’s not comparable to generic liquid adhesives.
The adhesive in our PSA tapes is, as the name would have it, pressure-sensitive, bonding primarily based on pressing the substrates together – which is hugely advantageous for installation. But we’re not here to talk about the advantages all of our tape solutions share, but rather about the differences that set them apart – as every substrate, every environmental condition and every application method implies unique bonding challenges. Avery Dennison offers pressure-sensitive adhesive tapes to cover all these flooring applications. Whether it’s bonding additional layers in target areas where additional support is needed, securing functional parts to carpets, or attaching carpet trims to interior trims to create a premium appearance, our portfolio has you covered.
Enable a wide range of materials
Acrylic adhesive technology, from dispersion to hotmelt and solvent-borne. Compatible with flooring systems where stricter flame retardance is required
Improve interior air quality
Low emissions VOC, odor and outgassing PSA tapes. Broad technology to bond to felts, textiles and foams used in carpet/flooring systems
Temperature resistance
Temperature resistance for applications close to heat sources such as the engine compartment or tunnel applications. Flame-retardant tapes are available when required
Tailored for easy application
Examples include optimized web width, tape construction or liner selection. Different tape constructions to handle a variety of materials, from smooth EPDM to porous felts and foams
Market Segment Manager Automotive
Andrew Christie is the Business Development Manager responsible for the Automotive Market at Avery Dennison Performance Tapes. He has introduced many innovative solutions to the automotive interior market including lightweight acoustical materials and sustainable seat fabrics. His commitment to the industry continues with delivering pressure-sensitive adhesives that address the challenges facing the automotive industry today.
andrew.christie@eu.averydennison.com
www.linkedin.com/in/andrew-christie