Automotive / Interior / Flooring systems

Flooring systems

With the transition towards electrification of vehicles, there is a growing interest in the design and formulation of flooring and carpet systems.

These are being adapted to safely accommodate electric vehicle batteries under the floor pan, with an increasing interest in flame retardancy to counter concerns about flame propagation. Flooring systems also include acoustical treatment that is applied under the carpet – the largest such component here is the dashmat, which is made from a combination of soft materials including foams, felts and/or nonwoven materials, with a layer of limp solid material such as rubber EPDM.

Avery Dennison offers pressure-sensitive adhesive tapes to cover all these flooring applications. Whether it’s bonding additional layers in target areas where additional support is needed, securing functional parts to carpets, or attaching carpet trims to interior trims to create a premium appearance, our portfolio has you covered.

Andrew Christie 
Market Segment Manager Automotive

Andrew Christie is the Market Segment Manager responsible for the Automotive Market at Avery Dennison Performance Tapes. He has introduced many innovative solutions to the market including light weight acoustical materials and sustainable seat fabrics. His commitment to the industry continues with delivering pressure sensitive adhesives that address the challenges facing the automotive industry today.

Application summary

Keeping flooring and carpet systems safe and secure.


  • Low emissions (VOC) 
  • Acrylic adhesive technology, from dispersion to hotmelt and solvent borne 
  • Different tape constructions to handle a variety of materials, from smooth EPDM to porous felts and foams
  • Flame-retardant tapes available when required 


  • Broad technology to bond to felts, textiles and foams used in carpet/flooring systems 
  • Temperature resistance for applications close to heat sources such as the engine compartment or tunnel applications
  • Improves performance under demanding conditions: shear, abrasion and wet and freezing conditions 
  • Tailored for easy application – examples include optimized web width, tape construction or liner selection
  • Compatible with flooring systems where stricter flame retardance is required 



Foam and fiber bonding emulsion products - butterfly test

Video showcasing the way to test the bond of pressure-sensitive adhesive materials

Foam and Fiber Bonding Emulsion Products - Mandrel Test

Video showcasing the foam and fiber mandrel test

Bonding study: Rogers PORON® industrial polyurethanes