In the news: Avery Dennison Performance Tapes featured on Electrification Academy


Avery Dennison Performance Tapes is now part of Electrification Academy, a B2B platform for the battery and electrification industry founded by Dr. Veronika Wright. Engineers and technical decision-makers working on EV battery design, cell-to-pack architecture and module assembly use the platform to evaluate technical options and understand how individual components fit into the larger development and production workflow.


On the site, the Avery Dennison pressure-sensitive adhesive (PSA) tape portfolio for EV batteries is organized around three application pillars:

  • Thermal runaway protection - Flame-retardant tapes that integrate with protective materials to slow heat propagation between cells and modules.

  • Electrical iInsulation - Single- and double-coated constructions, including Volt Tough™ Stretch, engineered for breakdown voltage and dielectric strength requirements tested to GB/T 1408.1-2016 and ASTM D3755.

  • General bonding - Tapes that replace mechanical fasteners and liquid adhesives in cell-to-cell bonding, compression pads and pack-level assembly, eliminating cure times and the equipment that comes with liquid systems.

On the Electrification Academy site, our portfolio sits inside the cell manufacturing and module development and assembly workflows. The platform places each tape product alongside the assembly steps where it’s actually used, giving engineers a clearer view of how adhesive selection interacts with thermal management decisions, dielectric requirements and assembly automation upstream.

For OEMs and pack manufacturers evaluating adhesive systems - whether the priority is UL® 94 V-0 flame retardancy, dielectric performance or production line throughput - the Avery Dennison profile on Electrification Academy is a useful entry point into the full portfolio and the technical contacts behind it.

For more information about our PSA tape solutions and the Electrification Academy, visit

https://electrification-academy.com/en/platform/companies/avery-dennison-performance-tapes.