News Release:
Avery Dennison Performance Tapes Introduces Core Series™ Portfolio

Streamlined portfolio of pressure-sensitive adhesives helps converters identify application solutions in four easy steps

PAINESVILLE, OHIO (October 22, 2019) — Avery Dennison Performance Tapes today introduced its Core Series™ Portfolio, which features a full breadth of adhesive technologies, ranging from general purpose rubber to silicone, in a variety of tape constructions.

The portfolio was designed to address the majority of converters’ bonding needs. Core Series products offer the following customer benefits:

  • Instant volume-based pricing

  • 24-hour standard sample (9" x 30') turnaround

  • Dedicated application support call line and email address

  • One-roll MOQ (based on published length)

  • Four-day lead time

  • No-charge slitting for 4" rolls and above

The Core Series features nine basic adhesive categories—general purpose rubber, high shear general purpose rubber, low VOC acrylic, general purpose acrylic, high performance low VOC acrylic, high shear acrylic, high performance acrylic, LSE modified acrylic and silicone. Additionally, four differential adhesive tapes are offered for bonding effectively to dissimilar substrates.

To help converters select the right adhesive for a specific application, Avery Dennison has developed a product selection tool. The tool helps customers select the proper adhesive in just four simple steps: substrate to be laminated to, surface energy of the substrate, end use requirements and the required construction.

“Our Core Series Portfolio is comprised of the products that converters use most,” said Deanne Lewis, general industrial product manager, Avery Dennison Performance Tapes North America. “We want to make it easy for converters to quickly identify and obtain the products they need, while providing the great technical and customer service support for which we are known.”

To learn more about the new Core Series Portfolio and gain access to the product selection tool, contact Avery Dennison at 866-462-8379 or visit