How converters can grow their business with automotive heat shielding tapes.
You know the saying: “They don’t make ‘em like they used to.” That is certainly the case with automotive design. Today’s cars are lighter and more efficient. Their powertrains are becoming electrified and increasingly computerized. They’re designed to be driven longer and harder than ever before.
These trends are producing better vehicles, along with a new engineering challenge for OEMs: heat management. Components such as batteries, electronics, motors, and internal combustion turbochargers generate a lot of heat. Cramped engine compartments — filled with an increasing amount of sensitive electronics, and low-melting-point plastics and composites — often do not allow that heat to easily dissipate.
It’s a challenge that the traditional, mechanically fastened, metal heat shield is often no longer suited for. In response, many OEMs are specifying and relying on an evolved heat shield design incorporating pressure-sensitive adhesives.
Unlike their bolt-on predecessors, modern heat shields consist of three layers: a thin sheet of aluminum or a layer of nonwoven material, and a pressure-sensitive adhesive. Such a design offers a range of advantages.
It can easily be configured to shield a component, even in a tight spot. With the proper adhesive, it can be applied directly to low surface energy (LSE) plastics and other challenging substrates.
It eliminates the need for screws and fasteners, and thus eliminates the need for attachment points. This simplifies engineering and assembly, and cuts costs.
It can help reduce the amount of buzz, squeak, and rattle in a vehicle.
It allows for easier installation, and installation at almost any point in the assembly chain (from tier supplier to final assembly line).
A 2019 report by MarketsandMarkets projects a heat shield market CAGR of 2.6% through 2027. Much of that growth will be propelled by the development of new heat shield technology.
So as more OEMs specify these heat shield constructions, tape converters and tiers are making inroads in the market. They are sourcing the aluminum and nonwoven materials, and combining them with high-performance adhesive solutions. Many rely on the Avery Dennison Performance Tapes portfolio for the adhesives.
In heat shielding applications, adhesives need to perform while regularly being subjected to temperatures of up to 300 degrees C. They need to conform to unique shapes, including LSE surfaces, with high tack and no lift. They need to maintain durability, even after years of exposure to fuels and chemicals, salt and road grime, and other environmental challenges.
Avery Dennison pressure-sensitive solutions have been used in heat shielding applications for nearly two decades. Those solutions draw from our broader portfolio of performance products. This includes adhesives such as our General Purpose Acrylic, LSE Acrylic, and Low VOC Acrylic. All are proven for heat shielding applications and meet many OEM specifications.
Modern heat shields have come a long way — they certainly do not make ‘em like they used to. That just might be an opportunity for you to grow your business in the automotive segment.
To learn more about our heat shield adhesive solutions, and opportunities with this application, contact your Avery Dennison account manager, or visit tapes.averydennison.com/heatshield.
Market Segment Manager Automotive
Andrew Christie is the Business Development Manager responsible for the Automotive Market at Avery Dennison Performance Tapes. He has introduced many innovative solutions to the automotive interior market including lightweight acoustical materials and sustainable seat fabrics. His commitment to the industry continues with delivering pressure-sensitive adhesives that address the challenges facing the automotive industry today.
andrew.christie@eu.averydennison.com
www.linkedin.com/in/andrew-christie