Recyclability is key in the future of Avery Dennison and we set clear goals to ensure we help out the circular economy. Recyclability asked for a new approach to the way materials are irreversibly glued together. The waste that is produced across the value chain is recyclable and to help out we developed AD Circular. This way we continue to create sustainable and forward-thinking tape solutions.
By delivering smart innovations and starting the right collaborations we help to bring the circular economy to life faster and reduce our environmental impact. AD Circular is a very easy 3-step solution that increases the supply of recycled material. It works with any liner from any company and tracks the CO2 emission that’s avoided.
In summary the program helps to support the circular economy in a cost effective way while saving time. You can read more about it in our white paper.