Sustainability goals: new release liners for pressure-sensitive tapes with recycled and unbleached fibers
At Avery Dennison Performance Tapes, sustainability is the driving force behind our innovations. It is embedded in everything we do. We are accelerating our environmental journey by introducing new, more sustainable release liners.
Introducing rBG Pure, a sustainable Upgrade
We are excited to announce the launch of rBG Pure, our new sustainable liner now available on select established product lines. rBG Pure brings you the same trusted performance you expect from Avery Dennison tapes, with the added benefit of an eco-friendly formulation:
15% Post Consumer Recycled (PCR) Content: Supporting the circular economy through the use of recycled materials.
85% Unbleached Virgin Fibers, Without Added Dyes: Delivering a naturally coloured liner that reduces the environmental impact of your products.
Based on a cradle-to-gate LCA, the paper used in rBG Pure achieves a significant reduction in its product carbon footprint, contributing to lower CO₂ emissions.
Sustainable Advantage Portfolio
rBG Pure is part of our broader Sustainable Advantage portfolio, which is designed to help businesses reduce their environmental footprint without compromising on performance. Through innovative material science and responsible sourcing, this portfolio delivers solutions that align with circular economy principles, enhance recyclability, and support ESG commitments. By integrating rBG Pure and other sustainable products, you can take meaningful steps toward a more responsible and future-ready business strategy.
Consistent Performance and Added Benefits
With rBG Pure, you continue to enjoy the high-quality performance and service synonymous with Avery Dennison tapes, along with several additional advantages:
Familiar Quality: Maintain the trusted performance of our tapes and liners.
Cost-Effective Sustainability: Achieve environmental benefits without incurring extra costs.
Eco-Friendly Advantages:
Lower CO₂ Emissions: Use raw materials with a reduced carbon footprint.
Enhanced Recyclability: The natural appearance of the liner supports recycling and can be certified via AD Circular.
Sustainability as a Marketing Edge: A greener product portfolio builds brand preference and adds value for your customers.
Article Overview
rBG Pure is now available across the following product lines:
Looking Ahead
The launch of rBG Pure marks a significant step forward in our commitment to sustainability. By choosing rBG Pure, you not only benefit from a high-performance solution but also contribute to a greener future. Join us in creating a positive environmental impact while promoting a circular economy.
For more details on how rBG Pure can support your sustainability and ESG goals, please get in touch with our team.
Join us on this journey towards a greener future and let’s create a positive impact on the planet and promote a circular economy. Reach out to us for more information.
About the author
Anne Verhaert
Global Sustainability Director Performance Tapes
Anne joined Avery Dennison in 1989 as a Product Development Engineer. She held several positions in R&D and quality, including regional and global R&D management functions. She has been a Business Director for Personal Care for 5 years. Currently Anne is responsible for driving Sustainability in Performance Tapes.