White paper: Research unveils strong consumer demand for peel-and-stick interior décor, floor and wall products
Americans often struggle with mechanical fasteners such as nails and screws. Integrating pressure-sensitive adhesives (PSAs) into home improvement products enables the peel-and-stick functionality many consumers prefer.
This white paper examines a significant opportunity for manufacturers of interior décor, floor, and wall products to innovate their offerings by integrating pressure-sensitive adhesives (PSAs) for peel-and-stick functionality. As traditional bonding methods like nails, screws, and wet glues increasingly frustrate consumers, requiring specialized tools and expertise, peel-and-stick has emerged as a preferred alternative.
Recent research conducted by Avery Dennison Performance Tapes reveals 90% of Americans find home improvement projects challenging, with working in tight spaces and using specialized tools cited as leading frustrations. As a result, there is a resounding demand for easier solutions: 84% of Americans express a willingness to use peel-and-stick products, a figure that rises to 92% among Gen Z and Millennials. This demographic shift represents a critical marketplace evolution that manufacturers can harness for growth.
The white paper is authored by Luke Johnson, business development manager for building and construction at Avery Dennison Performance Tapes, who brings extensive experience supporting manufacturers in the interior décor, flooring, and wall applications space. It provides a comprehensive overview of PSA technology, highlighting its maturity, versatility, and durability across various industries. It details how PSAs can be customized to meet specific needs, such as fire retardancy, moisture resistance, and varying levels of adhesion.
Furthermore, the benefits of peel-and-stick functionality are explored for the DIY and professional sectors. For DIYers, peel-and-stick products can offer a tool-free, error-proof installation experience. For professional contractors, peel-and-stick solutions can help address labor shortages by enabling faster installation and reducing reliance on highly specialized labor.The paper concludes by outlining resources for manufacturers to successfully adopt this technology, emphasizing the importance of collaborating with experienced PSA manufacturers to "future-proof" their product lines.
Infographic: Peel-and-stick - Making interior projects easier and faster
This infographic showcases the significant statistics for manufacturers to consider regarding simplify interior projects with peel-and-stick solutions.. With 90% of Americans facing home improvement challenges—from specialized tools to tight spaces—peel-and-stick bonding White Paper: The Future of Car Interiors is Happening Nowprovides a high-value solution.
Portfolio overview: Interior surfaces bonding solutions
Avery Dennison offers a wide range of peel-and-stick solutions for interior bonding applications, including lighting, backsplashes, flooring, mirrors, decorative tiles, ceilings and blinds. These tapes offer ease of use combined with quality, strength and durability.
Learn more from the peel-and-stick experts
Contact building and construction Business Development Manager Luke Johnson to learn how peel-and-stick functionality can support your growth goals: luke.johnson@averydennison.com