Feature: The Converter’s Tool - Core Series™ Portfolio Celebrates Five Years

Start 2024 with a refresher about a collection of products and services that have helped deliver success for converters and their customers

Converters serving super-competitive industries such as automotive, aerospace, building and construction, transportation, and general industrial, know speed to quote and product recommendation accuracy are critical. Delivering the right product at the right time is essential for success.

And since 2019, converters across North America have relied on the Avery Dennison Core SeriesTM Portfolio for that speed and accuracy. 

A portfolio designed to make doing business easier

The Core Series is designed to make it easier for you, as a converter, to do business with your customers, deliver more successful projects, and, ultimately, grow your business profitably. 

Derived from our broader portfolio of thousands of products, it’s a more streamlined selection of tape constructions—30, to be exact—that address the vast majority of bonding solutions in the industries you serve. Think “80/20 rule.” The percentages may not be exact, but that’s the idea.

We structured that selection to help you quickly identify a product for your customer’s application. Just answer four questions about elements of the end user’s application, and you’ll know the product you need.

  1. What kind of material will the adhesive be laminated to?

  2. What kind of surface will the end user bond to?

  3. What kind of environmental conditions will the tape construction face during its lifecycle?

  4. What type of tape construction does the end user need?

The tape you need, when you need it
The Core Series is about more than simplifying the selection process. It’s also about making sure you have the tape you need, when you need it, and making it easier for you to work with our products. 

All Core Series products feature instant, volume-based pricing, sample rolls, a dedicated application support call line and email address, one-roll MOQs, four-day lead time, no-charge slitting for 4-inch rolls and above, and a two-year warranty on all products. That speed, ease, instant volume-based pricing and prompt quoting is all designed to help you grow.

Imagine being able to easily turn around accurate quotes to your end users in less than 24 hours. How much of an edge would that give your business? Again, speed and accuracy are critical when working with these super-competitive industries. The Core Series has been helping converters deliver since 2019, and it can help your business in 2024 and beyond.

Make 2024 the year you start growing with the Core Series
Getting started with the Avery Dennison Core Series—if you haven’t already—is easy.

First, visit tapes.averydennison.com/coreseries.

Next, scroll and download the Core Series Product Selection Tool. The tool includes virtually everything you need to get started, including guidance for answering the four Core Series questions and guides to help you with your materials and customer’s application. The guide will be your go-to resource when selecting Avery Dennison Performance Tape products.

Then, consider downloading the Core SeriesTM Tape Selection App (for both iOS and Android), and bookmarking the desktop selection app. These digitized versions of the Selection Tool put the Core Series at your fingertips, whether you’re behind a desk or on the go.

Finally, lean on Avery Dennison for support. We’ve made the Core Series easy to use, but know you still may have questions, or simply need a product that’s not part of that streamlined portfolio. Call our application support line at 1-866-462-8379, option 2, or contact your account manager.