News Release:
Avery Dennison ShieldSense™ RFID Blocking Material Earns UL 723 (ASTM E84) Classification

Pressure-sensitive aluminum foil material that isolates RFID waves now meets building and fire safety codes for surface burning characteristics

PAINESVILLE, OHIO (February 6, 2020) - Avery Dennison Performance Tapes announces its ShieldSense™ RFID Blocking Material, a lightweight, easy-to-apply aluminum foil material that allows RFID-enabled inventory systems to maximize effectiveness by isolating waves within specific environments, is now Classified by UL to UL 723 (ASTM E84) to meet building and fire safety codes for surface burning characteristics.

This certification allows ShieldSense to be installed in new construction buildings that incorporate RFID. ShieldSense has demonstrated performance for flame spread and smoke characteristics through testing to UL 723 and compliance with important code requirements.

ShieldSense, when applied to surfaces such as walls and doors, creates a barrier that restricts RFID waves from traveling beyond its perimeters, such as stockrooms. By preventing RFID waves from traveling area to area, retailers will gain a clear picture of inventory location within the specific environment.

Many municipalities’ laws, codes and regulations require interior finish building products be tested, classified and/or labeled before the products can be installed (an example is Section 8 of the International Building Code). Classified by UL to UL 723 (ASTM E84), as evident by the UL Classification Mark, is one means to provide confidence to code officials, building owners and managers, contractors and others in the industry that the product was properly evaluated to UL 723 as referenced in the model codes, regulations, or specifications.

“It is always great to see products with special applications in buildings, such as this pressure-sensitive foil material , being brought to the marketplace through their conformity to important and well-established fire performance standards”, said Dwayne Sloan, technical director of UL’s Building & Life Safety Technologies division.

ShieldSense is available directly from Avery Dennison. For more information, please visit

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