News Release: Avery Dennison Performance Tapes Introduces Solutions for Acoustically Insulated Tires

Adhesive technology designed for bonding noise absorption materials to the inside of tires

PAINESVILLE, OHIO (August 11, 2021) – Avery Dennison Performance Tapes today announced the availability of a new portfolio of tapes for acoustically insulated tires. These pressure-sensitive adhesive (PSA) solutions help bond noise-absorbing foam and other materials to the inside surface of vehicle tires. 

“As elevated traffic density and drive-by-noise have been recognized as environmental issues, legislation to manage and reduce this impact has led to measures in many regions to reduce the noise emitted by tires,” said Scott Krusinski, product manager, Automotive & Other Transportation, Avery Dennison. “In addition, with the emergence of electric vehicles and less engine noise, the need to reduce interior vehicle noise has increased. This portfolio was developed to help customers address these needs.”

In order to suppress the rhythm of tire impacts, Avery Dennison offers a range of pure-acrylic and modified-acrylic adhesives optimized for polyurethane foam to tire bonding. The acoustically insulated tire tapes portfolio has high adhesive coat weights that helps to ensure excellent anchorage to porous, open cell foam structure. This results in an instant bond to the tire bladder that does not require heat or cure time, resulting in a quick manufacturing process.

The transfer tape construction enables resistance to flexing, compression and impact with a bond strength greater than the internal strength of polyurethane foam. Another benefit is durability against time, high and low temperatures, and impacts to last the life of the tire.

Avery Dennison offers a variety of adhesive tape products to help vehicle engineers reduce the levels of noise, vibration and harshness in their designs. Additional automotive acoustic offerings include:

  • Bonding solutions for acoustical absorption materials

  • Buzz, squeak and rattle (BSR)

  • Vibration damping materials

  • Custom solutions for specific needs

Avery Dennison’s long history of high-performance PSAs for automotive solutions makes Avery Dennison the chosen supplier for many manufacturers in need of bonding and vibration damping solutions for cars.

Learn more about Avery Dennison Performance Tapes for Acoustically Insulated Tires portfolio at