BSR was once a concern primarily in the luxury car space. But today’s consumers expect even modestly-priced cars, SUVs and small trucks to deliver a quiet ride. As a result, OEMs are raising acoustical standards throughout their fleets.

This trend is complicated by the increasing presence of electric vehicles (EV). EV engineers are quickly discovering the absence of an internal combustion engine eliminates a significant source of white noise that had been useful for masking unwanted sound and vibration.

Flock and felt tapes are a go-to solution for many BSR engineers, and Avery Dennison offers a variety of products for these applications.

Engineers can choose from a range of high-performance adhesives that are effective across the spectrum of interior and exterior substrates found in modern vehicles, including low surface energy (LSE) materials.