Durable Goods and Equipment Labels

Quin Dams
Market Segment Manager, Building & Construction
IHM, Performance Tapes Europe, Avery Dennison

Quin is passionate about technical building applications since he designed and built his family home back in 2012. Professionally, Quin held several positions as Product Manager responsible for the product life cycle of many technical applications related to the building environment, namely in Adhesives, Lighting and Plastics. He joined Performance Tapes Europe as a market segment manager for tape applications in the construction and industrial markets where he teams up with customers and R&D to achieve tape solutions that improve the installation performance and sustainability of buildings and related products and processes.


Industry Segment

General Industrial


Durable goods and equipment labels must perform consistently in a variety of hostile environments, under extreme conditions and temperatures. The segment demands a premium range of pressure-sensitive materials that are cost-effective and durable, while minimizing waste and complying with stringent standards and service requirements. Specific applications include appliances, industrial labeling, lawn and garden equipment, and many others.

Durable automotive labels must cope with conditions in the engine compartment, where temperature extremes and exposure to liquids, including brake fluid and engine oil, can compromise printed information and adhesives, or both. Application areas include fuel cap compartment, tire pressure labels and automotive service labels.

Material Laminated To

Various: flexible label stock and engraved plates

Material Bonded To

Polycarbonate, ABS, paint/powder coated metal, PP, PE

The Technical Challenges

The pressure-sensitive adhesive product must:

  • Have a permanent adhesive bond in harsh and demanding environments

  • Be resistant to abrasion and chemicals

  • Convert easily

  • Be a UL®-registered adhesive (UL 969)

  • Bond to low surface energy substrates

  • Carry Automotive OEM specification

Buried Graphics Products

FT 720 DL C (Clear adhesive/double liner)
FT 720 DL W (White opaque adhesive/double liner)

Transfer Tape Products

HPA™ 1902 and 1905 [Solvent and high-temperature resistant (UL 969, UL 746C)]
FT 3012 (Ultra high-temperature resistant silicone adhesive)
FT 3014 (General-purpose acrylic adhesive ideal for medium- and high-surface energy)
FT 3043 (Modified-acrylic adhesive for low surface energy and polyethelyne)

Product Construction

Transfer Tape

Product Carrier

Commercial or Developmental?



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