Tapes for flooring - alternative assembly



Innovations by Avery Dennison

Focusing on the future, Avery Dennison delivers innovations that reduce environmental impact and improve the overall degree of recyclability. With the use of durable materials we created an alternative to traditional carpet assembly where materials are irreversibly glued together. Safe, circular and responsibly manufactured products benefit the circular economy and earn a Cradle to Cradle (C2C) certification. 


Seperation and recycling

Our high-performance transfer tapes bond during assembly and allow temperature-related debonding during end-of-life recycling purposes. That way we avoid the dependency of recyclable materials. offering an alternative carpet assembly process. Thick synthetic rubber-based transfer tapes are used instead of materials that are melted together making them hard to separate materials. The pressure-sensitive adhesives in our transfer tape portfolio bond solely by surface contact and require no activation with water, solvent or heat. The peel and stick installation offers removable options without need of specific skills and tool sets. Find out more and get the full white paper here:


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About the author

Quin Dams

Market Segment Manager Building & Construction / General Industrial

Quin is passionate about technical building applications since he designed and built his family home back in 2012.
Professionally, Quin held several positions as Product Manager responsible for the product life cycle of many technical applications related to the building environment, namely in adhesives, lighting and plastics.
He joined Performance Tapes Europe as a Market Segment Manager for tape applications in the construction and industrial markets where he teams up with customers and R&D to achieve tape solutions that improve the installation of buildings and related products and processes. 

quin.dams@eu.averydennison.com
www.linkedin.com/in/quin-dams