Anti-counterfeiting technology

Counterfeiting poses a major threat to organizations operating across a huge range of sectors and verticals, something which the anti-counterfeiting technology market is addressing with increasing sophistication and vigor.

According to the OECD, the trade in fake goods accounts for at least 3.3% of all global trade and is growing in prominence, with more and more items being subject to fakery. From branded clothing and spirits to passports and medicines, there are few product categories that have not been targeted by counterfeiting.

Several players are resultantly developing and producing overt and covert anti-counterfeiting technology solutions. Many attach to items so that their authenticity can be proven and fraudulent activity prevented – these include ‘narrow-web’ holograms, holographic foil, void labels, tax stamps, smart embossings, and more.

Avery Dennison produces a range of tapes specially designed for the bonding of anti-counterfeiting solutions to products. Our thin transfer tapes are made with solvent pure acrylic, offering a range of critical characteristics that make them ideal for attaching anti-counterfeiting components. .