Wire Harness

As vehicles continue to modernize at a rapid pace, more and more electrical components such as advanced driver assistance systems (ADAS), Bluetooth and reversing cameras are being integrated into interiors.

The growth of these features presents a new set of engineering challenges. Electrification requires numerous and complex wiring systems and cable harnesses that need to be routed through tight spaces and protected from external influences through the lifetime of the vehicle.

Avery Dennison’s pressure-sensitive adhesive tapes are used to produce wrapping tapes and self-closing sleeving by many leading automotive manufacturers.

These are superior solutions to mechanical fasteners which have been the go-to solution for wire harnesses for many years – today, the capabilities of modern adhesive technology are making tapes an attractive alternative.

Quin Dams
Market Segment Manager, Building & Construction
IHM, Performance Tapes Europe, Avery Dennison

Quin is passionate about technical building applications since he designed and built his family home back in 2012. Professionally, Quin held several positions as Product Manager responsible for the product life cycle of many technical applications related to the building environment, namely in Adhesives, Lighting and Plastics. He joined Performance Tapes Europe as a market segment manager for tape applications in the construction and industrial markets where he teams up with customers and R&D to achieve tape solutions that improve the installation performance and sustainability of buildings and related products and processes.


Application summary

Supporting increasingly complex electrical configurations


  • High shear bond strengths to give wire harness wrapping and sleeving solutions the durability required
  • Range of adhesive technologies to meet the challenges of external influences, including resistance to engine bay fluids, plasticizers and solvents and elevated temperatures
  • Wide range of tape constructions with customizable options 


  • Suitable for use with a range of harnessing and sleeving materials – from felts and films to a variety of plastics
  • Key contributor to the easy application of the wrapping and sleeving solutions
  • Market leading application engineering and technical support



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