Buzz, Squeak and Rattle (BSR)

Vehicle interiors contain many combinations of materials. Whether it’s hard plastics, metals or soft trim covered with leather or textiles, these components are subject to movement, shock and vibration which can produce unwanted noise. Avery Dennison offers finished tape products designed to help vehicle engineers solve buzz, squeak and rattle issues throughout a vehicle.

Our range of adhesive technologies is also used by specialist BSR engineers. Flock and felt tapes have become a go-to solution, and Avery Dennison provides a range of high performance adhesive solutions for these – solutions which meet OEM and low emissions/VOC standards.

Quin Dams
Market Segment Manager, Building & Construction
IHM, Performance Tapes Europe, Avery Dennison

Quin is passionate about technical building applications since he designed and built his family home back in 2012. Professionally, Quin held several positions as Product Manager responsible for the product life cycle of many technical applications related to the building environment, namely in Adhesives, Lighting and Plastics. He joined Performance Tapes Europe as a market segment manager for tape applications in the construction and industrial markets where he teams up with customers and R&D to achieve tape solutions that improve the installation performance and sustainability of buildings and related products and processes.

Application summary

Helping OEMs meet their high acoustic standards


  • A wide portfolio of adhesive-based solutions which laminate and bond foams, felts and nonwoven materials to provide sound and vibration attenuation in assemblies, door panels and dashboards
  • These include modified acrylics which bond well to low surface energy (LSE) substrates, as well as dispersion acrylics to meet low VOC and emissions requirements
  • Avery Dennison can supply finished tape products direct to users and adhesive solutions to acoustical engineers  


  • Cost-effective solutions allow vehicle manufacturers to apply high acoustic standards across all vehicle ranges, not just higher end models
  • Enables OEMs to use lighter and thinner materials for reducing vibrations and sound
  • Helps electric vehicle engineers with noise masking that internal combustion engines traditionally provided
  • Market leading application engineering and technical support



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