Two Tape Adhesive Platforms Added to Automotive Badge and Emblem Bonding Portfolio

Avery Dennison Performance Tapes has expanded its line of automotive badge, emblem and logo bonding solutions with two new series of tapes for exterior applications. The additions make the Avery Dennison line one of the most comprehensive offerings of badge, emblem and logo bonding solutions for exterior automotive applications.

The new additions are:

  • Acrylic Foam Bond (AFB™) tapes
  • LSE (Low Surface Energy) PE foam tapes


The new tapes complement the Avery Dennison line of PE foam and Flexible PE foam tapes. The complete portfolio addresses bonding needs for multiple paint systems throughout the automotive OEM, Tier I and convertor supply chain.

The four tapes in the Avery Dennison badge, emblem and logo portfolio appear below:

AFB Series

The new AFB series is constructed of viscoelastic acrylic foam, with a closed cell structure. The tape offers high adhesion combined with good shear and stress relaxation, and very good holding power. It absorbs shock, distributes stress evenly, resists high temperatures and delivers high bond strength on irregular or curved surfaces. The easy to die-cut tapes come in total calipers of 0.4, 0.6, 0.8 and 1.2 mm.

LSE PE Foam Series

The new LSE PE foam series is constructed of double coated polyethylene foam and features a very aggressive elastomer based adhesive. The tape offers excellent bond to most automotive paint systems, including hard to bond LSE clear coats (>28 dynes/cm), and delivers good bonding to rigid materials. The easy to die-cut tape is available in total calipers of 0.64, 0.90 and 1.14 mm.

PE Foam Series

The PE foam series is constructed of double coated polyethylene foam or a controlled release PE liner, a pure acrylic adhesive and polyethylene protected brown paper. Easy to die-cut properties allow for small die-cut pieces. The tape is proven reliable through multiple years of field tested performance. It is available in total calipers of 0.43, 0.63, 0.92 and 1.33 mm.

Flexible PE Foam

Flexible PE foam tape consists of a flexible polyethylene foam carrier, pure acrylic adhesive and a polyethylene protected liner. The tape’s gap filling properties and ability to outline on curved surfaces offers users freedom during construction and design. The tape resists humidity aging and cold slam. It is suitable for logos and badges requiring conformability to curved surfaces. It has a total caliper of 0.8 mm.