AVERY DENNISON ANNOUNCES SHIELDSENSE™ RFID BLOCKING MATERIAL

Pressure-sensitive aluminum foil material allows retailers to isolate RFID waves within specific in-store locations

PAINESVILLE, OHIO (April 17, 2019) -- Avery Dennison Performance Tapes introduces ShieldSense™ RFID Blocking Material, a lightweight, easy-to-apply aluminum foil material that allows retailers to maximize the effectiveness of RFID-enabled inventory systems by isolating waves within specific environments.

When applied to surfaces such as walls and doors, ShieldSense creates a barrier that blocks RFID waves from traveling beyond in-store locations, such as the retail floor or stockroom. By preventing RFID waves from traveling area to area, retailers will gain a clear picture of inventory location within the store, allowing for easy price adjustments and stock replenishments, as well as helping to determine the cause of inventory inaccuracies such as shrinkage.

ShieldSense installs easily in new or retrofit applications due to its pressure-sensitive adhesive construction and small, lightweight rolls. Available in multiple length and width configurations, it is installed by peeling back the liner one to two inches while unrolling the material a bit at a time (using the liner removal to help control application). It adheres upon surface contact with limited hand-applied pressure. ShieldSense can easily be repositioned even an hour after application.

“This is a unique product that allows retailers and other users of RFID label or tag technology to take full advantage of one of the most useful wireless communication tools available today,” said Chris Blackwell, product manager, Print and Packaging, Avery Dennison Performance Tapes North America. “ShieldSense can help ensure retailers are able to receive precise readings for enhanced inventory detail and control, with the ability to better use RFID for their exact needs.”

ShieldSense is available directly from Avery Dennison. For more information, please contact us today.

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2018 were $7.2 billion. Learn more at www.averydennison.com.

For more information:
Avery Dennison Performance Tapes
Jim Brazytis
Marketing Communications Manager
440.463.8832
jim.brazytis@averydennison.com