Jürgen Walda


Jürgen Walda is Vice President and General Manager of Global Performance Tapes and Performance Tapes Europe. He joined Avery Dennison in July 2019.

In his role, Mr. Walda leads the strategic development and growth of Avery Dennison’s pressure-sensitive tapes business. As the leader of Performance Tapes Europe, Jürgen is responsible for sales, marketing, finance and all core business functions. His appointment strengthens the company’s ability to increase revenues and gain share in the commercial segment, an area where he has extensive experience and deep expertise.

Prior to joining Avery Dennison, Jürgen held several leadership roles in a variety of positions in general management, sales and marketing, M&A and internationalization of businesses, globally. As CEO at Lohmann GmbH & Co KG, Jürgen transformed a product-driven, medium-sized German company into a market-driven global business.

Mr. Walda studied Business Administration at  the University of Nuremburg and Bowling Green State University in the U.S. He is based in Oegstgeest, the Netherlands, and spends much of his business time at Performance Tapes Europe headquarters in Turnhout, Belgium.