Gene Yang


Mr. Yang was appointed to the position of vice president and general manager of Performance Tapes, Asia and Yongle Tape for Industrial and Healthcare Materials.

In his role, Mr. Yang is responsible for developing the strategy and driving financial goals and profitable growth, and will accelerate our share position in pressure-sensitive tapes in the region. Gene will focus on strengthening our partnerships with key customers and expanding our commercial presence. He has overall profit and loss responsibility as well as operational oversight for the regional businesses, and globally for Yongle.

Prior to this position, Gene held various leadership roles for 13 years in Avery Dennison Retail Branding and Information Solutions, and two years in the Flint Group where he held the role as president of Asia Pacific.

Gene joined Avery Dennison in 2003 in the position of business director and general manager of North China, where he had championed significant growth of important local markets. He was promoted to vice president and general manager for East Asia, and was promoted to vice president and general manager with increasing responsibility for North Asia for the business in the region. Gene rejoined the company in 2017 to lead Performance Tapes Asia Pacific, a high value segment business for the company.

Mr. Yang holds a Bachelor Degree in Medical Studies from Qingdao Medical College and a Master of Business Administration from the University of Southern California.